Be sure to tell your network about your new group and invite professionals whose interests and work align with it. Once you’ve launched your LinkedIn group, it’s time to start inviting members. Offer value in exchange for your members’ presence in the group.Ĭonsider creating special offers and opportunities exclusively for them, if applicable. Make sure you’re not only sharing content created by other group members (if applicable), but also by creators you admire and whom you’ve learned from over the years. While sharing your own content is fine sometimes and should be expected by the members, you also want to make sure it’s relevant and strategically spread out. Don’t overtly spam the group with your own content. If you don’t have time to watch the posts yourself, delegate the task to a team member who can dedicate time to pay attention to what’s being said among members. Actively monitor your content and the interactions that go on within your group. If content strays too far from the group’s purpose, gently bring it back on track. Ensure your LinkedIn group content is on brand and relevant to your original intent. Opportunities that arise from your active participation in LinkedIn groups is a bonus, but shouldn’t necessarily be your main goal. Make relationship building your primary focus.Īlthough LinkedIn is a great place to make professional connections and possibly even find work, the main reason you’re here is to connect authentically with others who share your interests. There are some best practices you should follow to have the best experience with your group (and give members their best possible experience, too. Now that your LinkedIn group is up and running, it’s time to give it some extra attention to help it grow. Groups are a wonderful way to leverage LinkedIn’s powerful capacity for making connections worldwide, in your industry and beyond.įinally, it’s time to start inviting your connections. The possibilities for networking with a wide range of professionals is endless. Join other industry-related groups to network and share expertise.Start a group for existing clients to share insights and answer questions (ideal for a marketing agency or service provider, for example).LinkedIn groups for business can be a powerful tool for sharing your own expertise, connecting with peers and mentors in your industry, communicating with current clients, or attracting new prospects. Should You Use LinkedIn Groups for Business? There are a number of ways a LinkedIn group can help your business grow and thrive online, so let’s jump right in. In this post, we’re going to talk about how you can use LinkedIn groups for your business. Groups on LinkedIn can be a fantastic way to connect with professional peers and potential clients or to attract those who are interested in what your company has to offer. While most users are familiar with Facebook groups in general, LinkedIn groups have actually been around for longer. But did you know that LinkedIn groups can also be beneficial for your brand? Facebook groups are well-known for being incredibly beneficial for businesses.
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